“What is Virgil Abloh?” asked one System Magazine magazine covers.
“GOAT” (meaning: greatest of all time), one of his biggest fans, Rihanna, replied on Instagram.
Virgil Abloh is undeniably a man of many talents. From former Fendi intern and Kanye West creative director to Off-White founder to the dream job he’s always wanted – the artistic director of Louis Vuitton’s menswear collections.
Despite his impressive success in the fashion industry, the multi-talented creative (also a great DJ) doesn’t have a formal education in this field. Currently one of fashion’s biggest influencers, he has a bachelor degree in civil engineering and master’s degree in architecture.
After working in his area of expertise for a couple of years, Virgil shifted his focus to fashion. In 2009 became an intern at Fendi in Rome, alongside Kanye West, and the following year, officially assumed the role of creative director at Donda, Kanye’s creative agency.
Virgil Abloh launched his first brand, Pyrex Vision, in 2012. He purchased a deadstock of Ralph Lauren’s flannel shirts and screen printed them with the word Pyrex and the number 23, as an homage to his childhood hero, Michael Jordan. Although the brand was short-lived, it proved to be an essential stepping stone in creating Off-White, his Milan based haute street wear brand that bridges the gap between the streetwear and the luxury fashion. A brand that in a very short period of time became a household name.
“In a large part streetwear is seen as cheap. What my goal has been is to add an intellectual layer to it and make it credible,” he said.
Virgil’s vision is to bring a dash of luxury to the streets, and the other way around, was implemented with series of highly successful collaborations, including Jimmy Choo, Moncler, Vans, Nike and Ikea, among others. Either he’s elevating the streetwear brands, or toning down luxury labels, the head and heart behind Off-White is obviously doing the right thing, because every single piece from any collaboration was sold-out in seconds.
“Fashion should be inclusive, not exclusive” – he said once, pointing out that he refused to be just a consumer, but wanted to bring something new to the industry.
His creative approach constantly pushes the boundaries and with every collection he is definitely bringing something new, and we are sooo looking forward to witness his upcoming “adventures”.